How To Generate Leads Using Your Blog Signature
Almost all Marketers who blog, has a blog signature at the end to every post they write. Although some are basic and plain, others are rather flamboyant... And there are a few that are a little in between. But one thing that I noticed among the majority of the blogs I've seen is that they are not generating leads using they're signature.
Why Is Generating Leads Using Your Blog Signature So Valuable?
It's important because generating leads is the main target of your blog. You need to have your blog setup in a manner so that it's optimized to do just that. That means, placing opt-in forms wherever you can that looks sound, and/or, giving links to lead capture pages that looks good. Your blog signature is one of the right places to put a link to a lead capture page.
How You Can Generate Leads With Your Blog Signature
I change my signature every so often, but this one above is one of the signatures I rotate. If you notice, this signature is pretty simple... But what makes this signature so effective is the post signature. It asks a basic, but powerful question. The link directs them to my MLSP lead capture page. I also have other signatures which links to other lead capture pages. Soon, I will put a lead capture banner at the end of every post. Of course I will outsource this.
How To Set Up A Blog Signature
There are several ways to do this. You may do it manually after every post. This is a benefit, because you can do each one differently. Nevertheless, from a time viewpoint, it's annoying to do that, in my opinion, so I chose to use the WP Post Signature plugin. With this plugin, you may input HTML, and also plain text. If you like to use HTML, you can use a HTML generator such as SpiderWebLogic, set your blog signature up the fashion you like, then, click the HTML button, and then, copy and paste the code into your WP Post Signature settings... And voila, she is done!!
Blog Signature: The Bottom Line
The bottom line is simple. As I said before, the main objective of your blog is lead generation, so you want to give your visitors MORE THAN enough chances to join your list. Almost everybody uses pop ups, and have an opt-in form at the top right hand corner, but I haven't seen too many Online Network Marketers with a lead generating signature.
So, there you have it. I expect that you have found value in this article. Now that you've understood the advantages of having a blog signature that generates leads, you need to be working on that as we discuss, if you haven't done so by now.
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